Or, “Maybe What Was Stellar Five Years Ago is Only Mediocre Today.” My Dancing Dough Boy would have been pretty cool a few years ago.

But now, I feel as if I’ve been given but a crumb of a fresh baked, homemade buttermilk biscuit (made, of course, with Pillsbury flour). I want more! Like Seth Godin, I want my dough boy to dance with his Betty Crocker Hootchie Mama. Maybe make a wee bit of sound… do something other than what he’s doing. Yeah, yeah, I know it’s viral. But how effective is this viral marketing when compared to say, the Pillsbury Dough Boy toy that I had as a kid (uh huh, I’m that old). Now there was a promotional product!

Had Pillsbury done this Dough Dance a few years ago, the wow factor would have been enough. But today - it just comes off as half-a**ed.

I’d like to know what they’re going to do with the email addresses they are collecting when you create your own dough boy. Please don’t say they’re not going to do anything (what a waste!). I say offer a coupon (downloadable, of course) and get more relevant data with a survey. Then, take that data, decide who is most likely a Customer, and … spend your marketing funds there. Maybe send me another Pillsbury Dough Boy.