Where’s the Beer (or, Day 2 in Grand Cayman)
Tuesday, April 22nd, 2008Men can be incredibly singular-minded and focused, especially when it comes to beer. Frankly, I fear most of our history books are dead-wrong about which gender has accomplished what given their often singular focus.
SIDEBAR: To the breweries of the world: stop wasting your precious advertising dollars on ad agencies. Trust me on this. Go to your local printer for a one-color, one-sided imprint on poster-size paper. Print the name of your product - no photo necessary - with the word, “BEER” in big, bold letters and you will have as effective an ad campaign as you would had you spent hundreds of thousands of dollars with that hot advertising chick at the ad agency.
But I digress. Back to singular-minded and incredibly focused…
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Valerie Booth is a website architect and private pilot; when not working, she writes about the internet, business, flying, travel and blogging.