“If today is your first day of being a domain investor, good luck. Your job is to copy old paths and forge a new path. A new direction. You are never too late so don’t defeat yourself.”

Domain Investors or, domainers, speculate in the domain name industry by purchasing domain names and later capitalizing on that investment. Each domainer has her own (or his own) idea of what a potentially “good” domain name is, and actively seeks to aquire domain names that fit his or her profile.

Domainers capitalize on their investments in one of several ways.

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I couldn’t resist.

OVERVIEW

Since being given the official go-ahead from Richardson Brands to sell Beechies Gum on my domain (again), I’ve been wracking my brain trying to integrate all of the features I think are necessary in a promotional products shopping cart. Beechies gum, available with a custom imprint on one side or the entire box customized, is typically used to promote an event, reinforce a company’s brand or communicate a message. It is, frankly, a delicious promotional product. (Yes, that is a Shamless Plug delivered before the content.)

Selling promotional products online presents unique challenges relative to selling a different kind of product like a book or Size 6 Black Dress.

Typically, promotional products are sold at a price based on quantity; each quantity or “quantity column” has a different per piece or per unit. And, almost every promotional product has a minimum quantity such that entering “1″ should create a correctable error for the site shopper.

So, we need to implement either a quantity price (This Price for That Quantity) or a quantity discount (a Base Price with a discount for increasing Quantities). With Beechies Gum, we only need to control minimum order quantity when the product is the “Whole Box” product (the entire box is customizeable); all orders below this 65 case minimum are printed on one side only, and since the “unit” is 1 case, we do not need to impose a control structure on the quantity input.

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